Fintech Recruitment in Hong Kong: How Sun Life 3x'd Talent Applications with Targeted Recruitment Videos
By embedding with teams and capturing authentic employee stories, Sun Life stood out in Hong Kong's competitive insurance/fintech talent market. Deep dive into how the 1+3+1 content model drove high-intent leads.
Core Film: RECRUITMENT VIDEO FOR SUNLIFE (PACKAGE E)
Challenge: Hong Kong's Fintech Talent War
Sun Life, a leading insurance and financial services group in Hong Kong, faced intense competition from fintech startups and traditional banks for high-quality advisors and tech talent. Traditional job descriptions had low conversion and poor applicant quality.
Solution: Embedded Recruitment Film + 1+3+1 Model
V1 team embedded with Sun Life teams for 5 days, capturing authentic advisor daily life, client stories and company culture — not generic corporate promo.
1 Core Film: 8-minute in-depth recruitment documentary focusing on "Why Sun Life" — real career progression, work-life balance, and fintech innovation tools.
3 Clips:
- 30s "A Day in the Life of an Advisor" (TikTok/IG Reels)
- 60s "Client Success Story"
- 45s "Fintech Tools Demo"
1 Lead Magnet: Free "Fintech Recruitment Video ROI Diagnosis" — Cathy chatbot guides HR to input team pain points and instantly generates customized content recommendations, with our team following up.
Results (based on similar real cases)
- 30 days post-launch: recruitment page traffic +240%
- Applications via video CTAs: quality up 3x (BD follow-up rate from 12% → 38%)
- One short clip on LinkedIn got 15k+ views, driving 47 high-intent leads
Replicable Framework
- 3-5 day embedded observation
- Extract 1 x 5-10 min core story
- AI + human produce 3 platform-optimized shorts
- 1 diagnostic lead magnet connected to Cathy for instant response
- Related Work internal links to other finance/recruitment cases
This is the standard content system we designed for Pre-IPO / Series B-C Biotech & Fintech companies and recruitment-wave triggers.
3 Key Clips (ready for social / email / exhibitions)
Authentic daily work highlighting fintech tools and flexibility
How clients gained protection through advisors
Team support and career progression stories
Take Action: 1 Diagnostic Lead Magnet
Diagnose your recruitment video conversion rate with Cathy (free, 30 seconds)
Run Free Diagnosis with Cathy (30s)Connects directly to Cathy Chatbot to understand your use-case, timeline and needs, recommends the most suitable approach, and our team follows up.
